Setting up Tradift's Facebook channel for marketing

Before you can create Facebook ad campaigns in Tradift, you need to configure your Facebook marketing settings inside Tradift's Facebook sales channel. After that is set-up, you can create Facebook ad campaigns from the Marketing section of your Tradift dashboard.

When you buy Facebook ads, you pay for them through your Facebook ad account. Make sure you understand the Facebook Advertising Policies before you create a Facebook ad campaign.

Authorizing the Facebook channel for your Facebook account

When you set up Tradift's Facebook channel, you authorize the app to access a Facebook Page for your business as well as a Facebook ad account and Facebook Business Manager. Facebook Business Manager is a tool that you can use to organize and manage all of your Facebook business accounts, like your Pages and ad accounts. The Facebook Page might connect to your personal Facebook account, but Tradift uses your personal Facebook account information only to access the Facebook Page, Ads Manager account, and Facebook Business Manager.

Basic requirements

Before you can create Facebook ad campaigns in Tradift, you need to set up a Facebook Business Manager that's connected to both your business's Facebook Page and an ad account that has an admin role for the Business Manager.

Facebook Business Manager is a tool that you can use to organize and manage your business Pages and ad accounts in one place. If you're using a personal ad account, then you need to have used it to run ads in the past before you can connect it to a Business Manager. If you've never run ads with your personal ad account, then you need to create a new ad account inside Business Manager before you can create 

Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.

Facebook Page settings

The following requirements need to be met on Facebook before you can connect your Facebook Page:

• Your Facebook account needs to have an admin role on the Page.
  
  
• The Facebook page needs to be published.

Learn how to create a Facebook Page for your business at the Facebook help center.

Set up the Facebook channel

1. From your Tradift dashboard, go to Marketing.
   
   
2. Click Create campaign, and then select Facebook audience reach ad.
   
   
3. Click Set up Facebook to install and configure the Facebook channel.
   
   
4. From the Set up Facebook Marketing page in Tradift's Facebook channel, connect your Facebook account, or create a new account:
   
   
5. Connect a Business Manager, or click Create new and follow the steps on Facebook to create a new Business Manager.
   
   
6. Connect a Facebook Page for your business, or click Create new and follow the steps on Facebook to create a new Facebook Page.
   
   
7. Connect your preferred pixel
   
   
8. From the Facebook marketing page, connect your preferred Ads Manager account, or click Create new and follow the steps on Facebook to create a new ad account.
   
   
9. In the Facebook Audiences section, select a country where you want to target your Facebook ads.
   
   
10. Click on Finish setup to create Facebook audience reach ads and Facebook Page posts

Facebook pixel and Tradift's Facebook channel

When you set up Tradift's Facebook channel, a Facebook pixel is added to your online store. The pixel uses advanced matching to track customer behavior in your store. You can disable advanced matching for Facebook pixels.

The Facebook pixel sends the following information about your customers to Facebook:

• first name
• last name
• email address

The customer data collected by the pixel is used to improve the custom audiences for the Facebook ads that you create in Tradift.

If you have more than one Facebook pixel associated with your ad account, then you see an option to change the pixel connected to Tradift's Facebook channel. If another pixel has tracked more traffic on your store, then it can be more effective for building a custom audience because it has more visitor data stored.

Disable advanced matching for Facebook pixel

1. From your Tradift dashboard, click on the Facebook channel
2. Click Disable in the Advanced matching section.