Creating marketing campaigns

From the Marketing page in Tradift, you can create and manage marketing campaigns for promotions.

The Marketing page also includes recommendations to improve your marketing strategy.

Understanding marketing campaigns

Marketing campaigns include one or more marketing activities such as content marketing or advertising. Marketing campaigns are usually directed at a specific promotion because you can publish activities within a set timeframe. For example, you might run a Facebook ad to promote a sale on a product, or you might create a post on a social media platform to let your followers know about a new product. 

Marketing campaigns are best for growing your customer base and improving online store sales on an ongoing basis. You can use marketing campaigns to reach new store visitors, improve conversions, and market to your existing store visitors. Tradift marketing is available on all plans.

Creating a marketing activity

You can create marketing campaigns from your Tradift dashboard. The details that you need to add depend on the activity that you're creating.

When you create a marketing activity in Tradift, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing in advance.

Steps:

1. From your Tradift dashboard, go to Marketing
   
   
2. To create a marketing activity click on Create campaign.
   
   
3. Select the activity you want to be created.
   
   
4. Add the required details. You can preview marketing activities before you save or publish.
   
   
5. To publish an activity, click on Schedule.

Add a marketing activity to an existing campaign

Steps:

1. From your Tradift dashboard, go to Marketing
   
   
2. Under an existing campaign, click Add activity.
   
   
3. Select the activity type.
   
   
4. Add the required details. You can preview marketing activities before you save or publish.
   
   
5. To publish an activity, click on Schedule.

Editing, pausing, or deleting a marketing activity 

You can edit, pause, or delete published marketing activities from Tradift. When you delete an activity or automation in Tradift, you won't be billed for it anymore. Tradift syncs to the related service to update your account with any changes that you make.

If you delete a marketing activity outside of Tradift, for example by deleting a Facebook ad from Ads Manager, then you need to delete it in Tradift to remove it. 

Archive a marketing campaign

You can't add any marketing activities to an archived campaign, but you can unarchive it at any time and then add activities. To view archived campaigns, click the link on the Marketing page.

You can archive a marketing campaign from its details page.

Steps:

1. From your Tradift dashboard, go to Marketing
   
   
2. Click an existing marketing campaign.
   
   
3. Click Archive campaign.